Lead UX/UI Designer - Crafting Intuitive Digital Journeys

About

We are looking for a Performance Marketing Lead who can build, manage, and optimize data-driven acquisition strategies across multiple digital channels.

In this role, you will be responsible for planning, launching, and scaling paid campaigns while continuously improving efficiency, conversion rates, and return on investment. You will collaborate with strategists, designers, analysts, and content specialists to create campaigns that support measurable business growth.

If you enjoy combining creativity, analytics, and experimentation to drive results, we'd love to hear from you.

Key Responsibilities

• Develop and execute performance marketing strategies across multiple channels
• Manage paid advertising campaigns on Google, Meta, LinkedIn, and other relevant platforms
• Monitor campaign performance and optimize budgets to maximize ROI
• Conduct audience research, segmentation, and targeting analysis
• Develop testing frameworks for creatives, landing pages, and messaging
• Analyze acquisition funnels and identify opportunities for improvement
• Collaborate with content, design, and analytics teams to improve campaign effectiveness
• Track key KPIs including CPA, CAC, ROAS, conversion rate, and customer lifetime value
• Prepare performance reports and actionable recommendations
• Stay informed about industry trends, platform updates, and emerging growth opportunities

Qualifications

• 3+ years of experience in performance marketing or paid media
• Strong understanding of Google Ads, Meta Ads, LinkedIn Ads, and analytics platforms
• Experience managing significant advertising budgets
• Strong analytical and data interpretation skills
• Knowledge of conversion tracking, attribution, and marketing analytics
• Experience with A/B testing and optimization methodologies
• Understanding of customer acquisition and growth strategies
• Excellent communication and project management skills
• Experience with Google Analytics 4, Looker Studio, or similar reporting tools
• Fluent English communication skills

What We Offer

• Flexible remote-first working environment
• Competitive compensation package
• Opportunity to work on international marketing campaigns
• Access to modern marketing tools and technologies
• Professional development support
• Collaborative team environment
• Long-term growth opportunities

Why Join Us?

You'll play a key role in helping businesses grow through measurable marketing initiatives. Your decisions will directly impact acquisition, revenue growth, and campaign performance while working alongside a team focused on strategy, innovation, and results.