Lead UX/UI Designer - Crafting Intuitive Digital Journeys

About Us

At LUMINTIX SOLUTIONS LIMITED, we combine innovation, creativity, and technology to help businesses transform their ideas into impactful digital solutions and measurable results.

Our expertise spans strategic marketing, digital design, brand development, and scalable technology solutions. We bring together creative thinking, technical expertise, and data-driven insights to develop tailored strategies that strengthen brand presence, improve customer engagement, and support sustainable business growth.

From launching new products and building digital experiences to optimizing marketing performance, we approach every project with a focus on business objectives, adaptability, and long-term value.

We believe meaningful innovation comes from connecting strategy with practical execution. By combining marketing expertise, modern technologies, and continuous optimization, we help businesses anticipate market changes, reach relevant audiences, and turn ambitious ideas into measurable outcomes.

Role Overview

We are looking for a Marketing Automation & Campaign Operations Specialist to support the planning, implementation, and optimization of automated marketing workflows and digital campaign processes.

In this role, you will work closely with performance marketing specialists, CRM managers, data analysts, and creative teams to ensure that marketing campaigns are executed efficiently and supported by reliable automation systems.

You will be responsible for improving campaign workflows, maintaining marketing automation processes, monitoring performance, and identifying opportunities to strengthen customer engagement throughout the marketing lifecycle.

The ideal candidate combines technical understanding of marketing platforms with analytical thinking and practical experience in managing digital marketing operations.

Key Responsibilities

• Develop, implement, and maintain automated marketing workflows across digital channels.
• Coordinate campaign setup, execution, monitoring, and optimization processes.
• Collaborate with performance marketing and CRM teams to improve campaign efficiency and customer engagement.
• Configure marketing automation tools to support lead nurturing, audience segmentation, and personalized communication.
• Analyze campaign performance metrics and identify opportunities for workflow optimization.
• Maintain accurate tracking of marketing activities, customer interactions, and conversion events.
• Support the integration of CRM systems, analytics platforms, and marketing automation tools.
• Develop and optimize automated customer communication sequences across email and other digital channels.
• Monitor campaign delivery, automation performance, and data accuracy.
• Identify operational bottlenecks and recommend improvements to marketing processes.
• Collaborate with creative and content teams to ensure marketing materials are correctly integrated into campaign workflows.
• Prepare campaign performance reports and operational recommendations for internal stakeholders.
• Document marketing automation processes, campaign configurations, and operational procedures.
• Support continuous testing and optimization of automated marketing initiatives.

Required Skills & Qualifications

• 3+ years of experience in marketing automation, campaign operations, digital marketing, or a related field.
• Strong understanding of digital marketing channels, customer journeys, and campaign management processes.
• Practical experience with marketing automation platforms such as HubSpot, ActiveCampaign, Mailchimp, or similar solutions.
• Experience working with CRM systems, customer segmentation, and automated communication workflows.
• Understanding of campaign performance metrics, conversion tracking, and marketing attribution.
• Familiarity with Google Analytics 4, Google Tag Manager, and digital analytics tools.
• Ability to analyze marketing data and translate insights into practical process improvements.
• Experience coordinating marketing campaigns across multiple channels and stakeholders.
• Knowledge of A/B testing principles and campaign optimization methodologies.
• Strong organizational skills and attention to detail.
• Ability to manage multiple campaigns and operational tasks simultaneously.
• Good written and verbal communication skills in English.
• Strong problem-solving skills and the ability to collaborate with cross-functional teams.

Preferred Qualifications

• Experience with workflow automation platforms such as Zapier, Make, or n8n.
• Familiarity with customer data platforms and advanced audience segmentation.
• Experience integrating marketing tools through APIs or third-party connectors.
• Understanding of lifecycle marketing, customer retention, and lead nurturing strategies.
• Experience with reporting platforms such as Looker Studio, Power BI, or Tableau.
• Basic knowledge of SQL and marketing data structures.
• Familiarity with email deliverability, campaign quality assurance, and data privacy principles.
• Experience working in performance-driven marketing teams or digital agencies.

What We Offer

• Remote and hybrid working opportunities within a collaborative digital marketing environment.
• Full-time involvement in marketing automation and campaign optimization projects.
• Opportunities to work with modern marketing technologies, CRM platforms, and analytics solutions.
• Collaboration with experienced marketing strategists, performance specialists, analysts, and creative professionals.
• Professional development through practical projects, knowledge sharing, and continuous learning.
• Opportunities to contribute to marketing technology decisions and campaign process improvements.
• A structured working environment with clear responsibilities and transparent communication.
• Involvement in projects focused on customer engagement, marketing efficiency, and sustainable business growth.
• Opportunities to develop expertise in marketing operations, automation technologies, and data-driven campaign management.

Join Our Team

At LUMINTIX SOLUTIONS LIMITED, we believe that effective marketing is built through thoughtful strategy, reliable processes, and continuous optimization.

We value professionals who can connect marketing technologies with business objectives, improve campaign execution, and develop automation solutions that create measurable results.

If you enjoy working with marketing platforms, optimizing digital workflows, and transforming campaign data into practical improvements, we would be glad to hear from you.

Join our team and contribute to building efficient, scalable, and performance-driven marketing systems.