Lead UX/UI Designer - Crafting Intuitive Digital Journeys

About the Role

Lumintix Solutions Limited is looking for a Customer Acquisition Manager to develop and optimize acquisition strategies across paid digital channels. You will work with performance data, audience insights, creatives, and conversion funnels to improve acquisition efficiency and support sustainable growth.

This role combines strategic planning with hands-on optimization and requires a strong understanding of how media, creative, analytics, and customer journeys work together.

Key Responsibilities

- Develop and execute customer acquisition strategies across paid digital channels
- Plan, launch, and optimize performance-focused advertising campaigns
- Manage acquisition budgets and allocate spend based on performance
- Analyze CAC, CPA, ROAS, conversion rates, and other acquisition metrics
- Identify opportunities to improve campaign and funnel efficiency
- Build and test audience segments, targeting strategies, and acquisition hypotheses
- Coordinate creative testing and evaluate performance across formats and messages
- Run structured experiments across channels, audiences, and landing experiences
- Collaborate with Marketing, Creative, Analytics, and CRM teams
- Prepare performance reports and translate data into actionable recommendations

What We’re Looking For

- 3+ years of experience in customer acquisition, performance marketing, or paid media
- Hands-on experience with major digital advertising platforms
- Strong understanding of acquisition funnels and performance marketing principles
- Experience managing and optimizing advertising budgets
- Strong knowledge of CAC, CPA, ROAS, LTV, and conversion metrics
- Experience with audience segmentation, retargeting, and campaign experimentation
- Ability to analyze performance data and identify actionable patterns
- Understanding of landing page and conversion optimization principles
- Strong analytical, communication, and project management skills
- English proficiency at B2 level or higher

What We Offer

- Flexible remote or hybrid working environment
- Opportunity to influence customer acquisition and growth strategy
- Collaboration with experienced marketing, creative, CRM, and analytics specialists
- Access to performance data and tools for informed decision-making
- Freedom to test new channels, audiences, creatives, and growth hypotheses
- Professional development in performance and growth marketing
- A collaborative environment focused on measurable results and continuous improvement

‍