Lead UX/UI Designer - Crafting Intuitive Digital Journeys

We’re looking for a CRM & Lifecycle Marketing Manager to build and optimize communication across the entire customer lifecycle — from first interaction and activation to retention, re-engagement, and long-term loyalty.

This role combines marketing strategy, customer data, experimentation, and automation. You’ll work closely with growth, analytics, product, and creative teams to understand user behavior and turn those insights into relevant communication.

What You’ll Do

• Build and optimize lifecycle communication strategies across email, push notifications, in-app messages, and other CRM channels.
• Create automated customer journeys based on user behavior, lifecycle stage, and audience segments.
• Develop onboarding, activation, retention, re-engagement, and win-back campaigns.
• Segment audiences using behavioral and customer data to deliver more relevant communication.
• Plan and run A/B tests across messaging, offers, timing, frequency, and customer journeys.
• Analyze campaign performance and identify opportunities to improve engagement, retention, and conversion.
• Work with analytics teams to define and monitor CRM and lifecycle KPIs.
• Collaborate with product, growth, content, and design teams on customer communication.
• Identify drop-off points in the customer lifecycle and develop campaigns to address them.
• Continuously improve CRM processes, automation, and reporting.

What We’re Looking For

• 3+ years of experience in CRM, lifecycle marketing, retention marketing, or a similar role.
• Hands-on experience with CRM and marketing automation platforms.
• Strong understanding of customer segmentation and lifecycle marketing.
• Experience building automated communication flows and customer journeys.
• Confidence working with metrics such as retention, churn, conversion, engagement, LTV, and reactivation.
• Experience with A/B testing and campaign optimization.
• Analytical mindset and ability to turn customer data into practical marketing decisions.
• Strong communication skills and ability to collaborate across multiple teams.
• Good written and spoken English.

Nice to Have

• Experience with subscription-based or digital products.
• Understanding of product analytics and behavioral data.
• Experience working with large customer databases.
• Familiarity with personalization and predictive segmentation.
• Basic knowledge of SQL or analytics platforms.

What We Offer

• Flexible remote or hybrid work format.
• Opportunity to influence CRM and retention strategy rather than only execute campaigns.
• Collaboration with marketing, product, analytics, and creative specialists.
• Access to modern marketing and analytics tools.
• Space to test new hypotheses and introduce new approaches.
• Professional development and opportunities to grow within the team.

If you know how to turn customer behavior into relevant communication and build lifecycle strategies that strengthen long-term relationships, we’d be happy to hear from you.