Lead UX/UI Designer - Crafting Intuitive Digital Journeys

Role Overview:
As a Creative Marketing Strategist at Lumintix, you will design and structure marketing campaigns where creative decisions directly impact performance. You will work across strategy, content, and design to build campaigns that capture attention and convert into measurable results.

Your role is not just to generate ideas, but to define how campaigns are built, tested, and scaled across channels.

Key Responsibilities:

• Develop campaign strategies that align positioning, messaging, and creative execution
• Define communication angles and narratives for different audience segments
• Collaborate with content and design teams to ensure consistency across creatives
• Structure and manage A/B testing for messaging and visual elements
• Analyze performance data and identify optimization opportunities
• Build repeatable campaign frameworks based on insights and results
• Ensure consistency across marketing channels and touchpoints

What We Expect:

• Strong understanding of how content, design, and messaging influence user behavior
• Experience with A/B testing and performance optimization
• Ability to connect creative decisions with measurable outcomes
• Structured thinking and attention to detail
• Strong communication and collaboration skills

Nice to Have:

• Experience in B2B, SaaS, or digital product environments
• Understanding of paid acquisition and creative testing workflows
• Background in content strategy or branding
• Familiarity with analytics tools

What You’ll Get:

• Work on complex, multi-channel marketing systems
• Direct impact on campaign performance and growth
• Collaboration with strategy, content, and design teams
• Opportunity to shape marketing processes and frameworks